<h4>Introduction to POSHAN Abhiyaan</h4><p>The <strong>POSHAN Abhiyaan</strong>, also known as the <strong>National Nutrition Mission (NNM)</strong>, represents a flagship program of the Government of India. It was launched with the primary goal of improving nutritional outcomes for various vulnerable groups across the country.</p><div class='key-point-box'><p>This mission aims to holistically address the challenge of <strong>malnutrition</strong>, which remains a significant public health concern in India. It adopts a multi-sectoral approach, emphasizing convergence and technology.</p></div><h4>Launch and Core Objective</h4><p>The <strong>POSHAN Abhiyaan</strong> was officially launched in <strong>March 2018</strong>. Its overarching objective is to reduce stunting, undernutrition, anemia, and low birth weight among children, women, and adolescent girls.</p><div class='info-box'><p><strong>Launch Date:</strong> <strong>March 2018</strong></p><p><strong>Primary Goal:</strong> To improve nutritional outcomes across India by addressing various forms of malnutrition.</p></div><h4>Target Beneficiaries</h4><p>The mission specifically targets several vulnerable segments of the population that are most susceptible to nutritional deficiencies. These groups are crucial for the long-term health and development of the nation.</p><ul><li><strong>Adolescent Girls:</strong> Focusing on their nutritional needs to ensure healthy future mothers.</li><li><strong>Pregnant Women:</strong> Providing essential nutrition for both the mother and the developing fetus.</li><li><strong>Lactating Mothers:</strong> Supporting mothers during the critical period of breastfeeding for infant health.</li><li><strong>Children up to 6 years old:</strong> Addressing malnutrition during the crucial early years of development.</li></ul><div class='exam-tip-box'><p>UPSC often asks about flagship government schemes. Understanding the <strong>launch year</strong>, <strong>objectives</strong>, and <strong>target beneficiaries</strong> of <strong>POSHAN Abhiyaan</strong> is crucial for both Prelims and Mains (<strong>GS Paper II - Social Justice</strong>).</p></div>