Organisational Behaviour is of multidisciplinary nature. Name 10 disciplines including emerging disciplines which contributed to make organisational behaviour. Give one example for each of the disciplines.

2Medium20 marks

Why is customer retention important in the current marketing environment ? Explain the strategies that could be adopted to retain customers for a long period of time.

3Medium15 marks

What is the relationship between entrepreneurship and innovation ? Discuss different types of innovations.

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