Explain the rationale behind companies providing benefits to their employees. What effect do companies expect, benefits will have on employee morale and productivity?

2Medium20 marks

(i) Explain the concept of Product Life Cycle (PLC) and its applicability for the following : (1) Mobile phone (2) Tea

(ii) Suggest marketing strategies in different phases of PLC for the above products.

3Medium15 marks

(i) What is 'time and motion study'?

(ii) Define the terms 'work study' and 'method study'.

(iii) Describe the steps involved in work study and method study.

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