(a) A Ltd's EBIT is ₹10,00,000. The company has 12%, ₹30 lakhs debentures. The equity capitalization rate (K_e) is 20%. Compute the following: (i) Market value of equity and value of firm (ii) Overall cost of capital (b) What are some early signs of cash flow problems? (c) (i) "Price is the most important element of marketing mix." Discuss. (ii) Elaborate the process to decide right time to change price of product. Do you think leadership pricing strategy is applicable in today's context? Give examples. Market value of equity and value of firm. [12M] Overall cost of capital. [8M] <!--qid:MAINS_2023_Management-I_Q7-->