Overview The Bharatiya Janata Party (BJP) has commenced its campaign for the upcoming Assembly elections in Kerala, with Union Home Minister Amit Shah announcing a three-point agenda on January 11, 2026 . The agenda focuses on a developed Kerala , a safe Kerala , and the protection of faith . A key campaign focus will be the alleged theft of gold artefacts at the Sabarimala Ayyappa temple , with the BJP demanding a neutral agency investigation. Key Developments BJP's Campaign Agenda Developed Kerala: The BJP aims to promote comprehensive development, moving away from reliance on remittances. Safe Kerala: The party pledges to protect the state from divisive elements and ensure security. Protection of Faith: The BJP emphasizes safeguarding religious beliefs, particularly concerning the Sabarimala temple. Sabarimala Issue The alleged theft of gold artefacts at the Sabarimala Ayyappa temple is a central issue. Amit Shah stated that protests will continue until the State government hands over the investigation to a neutral agency. He criticized the existing FIR for having loopholes and implicated two Ministers. The United Democratic Front (UDF) was also criticized for leaders' associations with the accused. Political Strategy Amit Shah addressed BJP representatives elected in local bodies, emphasizing their victories as a step towards forming a government in Kerala. He highlighted the party's increased vote share, from 11% in 2014 to 20% in 2024 , and expressed confidence in further growth. He accused the ruling Left Democratic Front (LDF) and the UDF of 'match-fixing' to share power, hindering the State’s development. Accusations and Promises Amit Shah accused the LDF and UDF of being unable to protect Kerala from divisive agendas of organizations like Jamaat-e-Islami Hind , the Social Democratic Party of India (SDPI) , and the Popular Front of India (PFI) , alleging they engage in appeasement politics. The BJP promises justice for all and appeasement to none. The party aims to shift from a remittance-based economy to a comprehensive development model. UPSC Relevance This news article is relevant to the UPSC syllabus, particularly GS Paper 2 (Polity and Governance) and GS Paper 1 (Culture) . It provides insights into the political strategies of national parties in regional contexts, the dynamics of coalition politics, and the role of religious issues in electoral campaigns. The discussion on remittance-based development also connects to GS Paper 3 (Economy) . Key Concepts for UPSC Coalition Politics: Understanding the alliances and strategies of LDF and UDF. Regionalism: Analyzing the BJP's approach to Kerala's specific political and social context. Secularism vs. Appeasement: Debating the implications of appeasement policies in governance. Economic Development Models: Evaluating the sustainability and impact of remittance-based economies. Potential Exam Questions Analyze the factors influencing political dynamics in Kerala. Discuss the challenges and opportunities of remittance-based development in India. Evaluate the role of religious issues in shaping electoral outcomes in India.