The Department for Promotion of Industry and Internal Trade (DPIIT) and the Open Network for Digital Commerce (ONDC) organised a CPG roundtable on 12 June 2026. Senior leaders from major consumer‑goods firms, distributors, technology and logistics partners discussed how to digitise India’s vast General Trade ecosystem.
मुख्य विकास
- Launch of DigiDukaan to enable B2B procurement for over 1.4 crore kirana stores.
- Early traction in Hyderabad: >10,000 retailers and 35+ brands onboarded via Qwipo.
- Planned rollout in Jaipur on 19 June 2026 through Salescode, followed by Mumbai, Bengaluru and Delhi‑NCR.
- Stakeholders shared recommendations on distributor digitisation, catalogue standardisation, retailer onboarding and technology integration.
महत्वपूर्ण तथ्य
The FMCG sector derives 75‑80 % of its sales from the kirana stores. The existing channel suffers from fragmented ordering, limited inventory visibility and manual sales processes, leading to higher costs for retailers, distributors and brands.
DigiDukaan promises:
- Better margin for retailers via direct procurement and visibility of schemes.
- Improved fill‑rates and working‑capital management for stores.
- Wider market reach for distributors without extra field costs.
- Direct demand signals for brands, enabling efficient scheme deployment and tracking.
UPSC प्रासंगिकता
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