Government‑Industry Brainstorming on AYUSH Export Strategy – 1 July 2026
The Department of Commerce, in partnership with the Ministry of AYUSH and the AYUSH Export Promotion Council (AYUSHEXCIL), held a high‑level brainstorming session on 1 July 2026 at Vanijya Bhawan, New Delhi. Over 150 senior officials, exporters, manufacturers, MSMEs, startups, researchers and industry bodies discussed how to make Indian AYUSH products globally competitive.
Key Developments
- Emphasis on leveraging India’s Free Trade Agreements for AYUSH exports.
- Push for global branding through the Ayush Quality Mark and the Ayurveda Aahar scheme.
- Call for compliance with WHO‑GMP standards.
- Focus on scientific validation, innovation, and medical‑value travel to enhance credibility.
- Discussion on easing regulatory hurdles and improving ease of doing business for MSMEs and startups.
Important Facts
• The session was held under the theme “Strengthening India's Global Leadership in Traditional Wellness: Innovation, Quality, Exports and International Collaboration in the AYUSH Sector”.
• Dr. Anurag Sharma, MP and Chairman of AYUSHEXCIL, highlighted growing global acceptance of traditional medicine and urged tighter government‑industry‑research collaboration.
• Shri Rajesh Agrawal, Secretary, Department of Commerce, stressed that AYUSH is a “high‑potential sunrise export sector” and urged focus on branding and value addition.
• Vaidya Rajesh Kotecha, Secretary, Ministry of AYUSH, called for rapid rollout of the Ayush Mark and Ayurveda Aahar initiatives.
Exam Relevance
The discussion touches upon several GS‑paper areas. Understanding the role of Ministry of AYUSH