PM Modi Launches Nasha Mukt Yuva Campaign to Build Drug‑Free Youth for Developed India
On 2 August 2026, Prime Minister Narendra Modi launched the Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan, a nationwide pledge to make India's youth drug‑free, involving over 1 crore participants across 28,000 locations. The campaign emphasizes community action, stricter enforcement against traffickers, and rehabilitation support, linking a drug‑free generation to India's goal of becoming a developed nation by 2047.
Overview On 2 August 2026 , Narendra Modi announced a national vision to create a drug‑free youth population as the cornerstone of Viksit Bharat (developed India). The Prime Minister stressed that sustained community action is essential to curb drug addiction and ensure that today’s youth can enjoy the benefits of a developed nation. Key Developments Launch of Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan across more than 28,000 locations. Participation of over 1 crore youth, supported by 125+ spiritual, educational and industrial organisations, as well as several Chief Ministers and Governors. A pledge period of 100 weeks , with weekly activities on art, culture, sports, meditation, spirituality and service to spread the drug‑free message. Government reports a sharp rise in arrests and seizures of drugs worth thousands of crores, indicating stricter action against traffickers. Important Facts The campaign emphasises that drug‑free youth are vital for sectors like start‑ups, artificial intelligence, sports, science and space . Modi warned that hostile nations may exploit drug trafficking to weaken India’s social fabric. He urged families not to hide addiction cases and to seek help from rehabilitation centres , which have been set up across the country. Special focus was placed on Punjab , where the drug menace remains acute. The Union Government and State Gove
Quick Reference
Key Insight
Modi’s drug‑free youth drive ties central‑state action to India’s development goal.
Key Facts
- लॉन्च तिथि: 2 अगस्त 2026.
- अभियान का नाम: Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan.
- कवरेज: देश भर में 28,000 से अधिक स्थान।
- लक्षित भागीदारी: 1 करोड़ (10 मिलियन) युवा.
- समर्थन: 125+ आध्यात्मिक, शैक्षणिक और औद्योगिक संगठन.
- प्रतिज्ञा अवधि: 100 हफ्ते, जिसमें साप्ताहिक कला, खेल, ध्यान गतिविधियाँ शामिल हैं.
- ध्यान केंद्रित राज्य: उच्च ड्रग‑तस्करी की घटना के कारण Punjab को उजागर किया गया.
Background
Drug addiction is a public‑health and security challenge that affects youth productivity and national security. The campaign uses mass‑participation pledges, rehabilitation centres, and central‑state cooperation – concepts covered under GS‑2 (federal structure), GS‑3 (internal security) and GS‑4 (ethics).
UPSC Syllabus
- Essay — Youth, Health and Welfare
- Essay — Education, Knowledge and Culture
- GS2 — Functions and responsibilities of Union and States
- Essay — Science, Technology and Society
- GS3 — Border management and organized crime
- GS2 — Government policies and interventions for development
Mains Angle
GS‑2: Discuss how central‑state coordination in the Nasha Mukt Yuva campaign can strengthen governance and aid India’s development agenda.