PM Modi Launches Nationwide ‘Nasha Mukta Yuva for Viksit Bharat’ Campaign to Combat Drug Abuse
On 2 August 2026, Prime Minister Narendra Modi will launch the ‘Nasha Mukta Yuva for Viksit Bharat Sankalp Abhiyaan’, a 100‑week nationwide drive announced by Youth Affairs Minister Mansukh Mandaviya to combat drug abuse. Targeting over 1 crore youth across 10,000 locations, the campaign combines awareness activities with a pledge, reflecting key UPSC themes in governance, economy, and social ethics.
Overview The Union Minister of Youth Affairs and Sports Mr. Mansukh Mandaviya announced on 29 July 2026 a 100‑week, nation‑wide drive against drug abuse. The campaign, named ‘Nasha Mukta Yuva for Viksit Bharat Sankalp Abhiyaan’ , will be inaugurated by Prime Minister Narendra Modi on 2 August 2026 . Key Developments Launch of the campaign by the Prime Minister on 2 August 2026. Weekly activities every Sunday – walk‑athons, sports, meditation, street plays, and art competitions. Target of >1 crore youth participation across 10,000 locations simultaneously. Involvement of MY Bharat volunteers, schools, colleges, NGOs, and 125+ spiritual organisations. Recognition of outstanding contributors at the 50th, 75th, and 100th week milestones. Important Facts According to the Narcotics Control Bureau 2025 report, 1.34 lakh kg of narcotic drugs were seized, valued at roughly ₹1,980 crore . Illegal opium cultivation destroyed rose to 42,282 acres in 2025, up from 10,000 acres in 2020. More than 1 crore youngsters are expected to take the Nasha Mukti Pledge during the launch. UPSC Relevance The initiative touches upon several GS papers. It illustrates the role of the Minister of Youth Affairs and Sports and the Prime Minister in policy‑making (GS2). The scale of drug seizures and market value pro
Quick Reference
Key Insight
Nation‑wide youth drive against drugs highlights governance and social welfare for UPSC
Key Facts
- Campaign launched by PM Narendra Modi on 2 August 2026.
- 100‑week drive with weekly activities every Sunday (walk‑athons, sports, meditation, street plays, art).
- Target: >1 crore youth participation across 10,000 locations simultaneously.
- Involves MY Bharat volunteers, schools, colleges, NGOs and 125+ spiritual organisations.
- NCB 2025 report: 1.34 lakh kg of narcotic drugs seized, valued at ≈₹1,980 crore.
- Opium cultivation destroyed in 2025: 42,282 acres (up from 10,000 acres in 2020).
- More than 1 crore youngsters expected to take the Nasha Mukti Pledge at launch.
Background
Drug abuse remains a growing public‑health and security challenge in India. The government’s preventive approach combines youth mobilisation, community activities and strict law‑enforcement data, aligning with UPSC topics on society, governance and ethics. Understanding the role of ministries, agencies like the NCB and volunteer platforms such as MY Bharat is essential for answering both Prelims and Mains questions.
UPSC Syllabus
- Essay — Youth, Health and Welfare
Mains Angle
GS‑3 (Society) – discuss preventive drug‑abuse strategies and the role of youth mobilisation; GS‑4 (Ethics) – evaluate the ethical dimension of the Nasha Mukti pledge and community responsibility.