Revised Anaemia Mukt Bharat (AMB) Abhiyaan Launches Lifecycle Approach, Adds Low‑Birth‑Weight Babies – June 29, 2026

Revised Anaemia Mukt Bharat (AMB) Abhiyaan – A Lifecycle Strategy The Ministry of Health and Family Welfare will launch the updated Anaemia Mukt Bharat (AMB) Abhiyaan on June 29, 2026 . The new guidelines move beyond the traditional focus on iron‑folic acid tablets and deworming, introducing a comprehensive lifecycle approach, digital tracking, and a new beneficiary group – low birth weight newborns . Key Developments Inclusion of low birth weight newborns (0‑6 months) as a priority group. Emphasis on regular consumption of iron‑rich and diversified diets across all ages. Shift from mere tablet distribution to timely diagnosis, prompt treatment, and systematic follow‑up. Digital tracking of haemoglobin data through JANANI Portal (pregnant women) and RBSK &amp; U‑WIN portals , converging into a unified AMB Abhiyaan Portal. Strengthened therapeutic management, referral mechanisms for severe or non‑responsive cases, and monitoring of treatment adherence. Important Facts According to the latest Health Ministry estimates, anaemia prevalence remains high: 67.1% of children (6‑59 months) , 59.1% of adolescent girls (15‑19 years) , 31.1% of adolescent boys , and 52.2% of women (15‑49 years) . The NFHS‑6 reports that only 15.3% of children aged 6‑23 months receive an adequate diet. UPSC Relevance The revised programme illustrates how public health policy can evolve to address complex, multi‑factorial problems. Aspirants should note: The shift from a treatment‑only model to a <span class="key-term" data-definition="Lifecycle approach — a strategy that provides age‑specific interventions from infa