‘Silk industry should focus on marketing, brand positioning, value creation’

Key Points

1. Neelam Shami Rao urged focus on silk marketing and brand positioning.
2. The Directors’ Conference of Sericulture Practicing States and Union Territories commenced on Saturday.
3. Silk Mark authentication enhances the credibility of Indian silks.
4. Seri Tourism at Manasbal in Jammu and Kashmir boosts the industry.
5. Karnataka accounts for over 40% of the country’s total silk production.
6. Karnataka aims to produce 14,150 tonnes of raw silk by March 2026.
7. Karnataka has 1,18,000 hectares of land under mulberry cultivation.
8. Karnataka produced 93,624 tonnes of cocoon and 13,276 tonnes of raw silk last financial year.