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UIDAI to use behavioural insights to enhance adoption of Mandatory Biometric Update (MBU) among children

UIDAI to use behavioural insights to enhance adoption of Mandatory Biometric Update (MBU) among children
UIDAI partners with Behavioural Insights Ltd to enhance the adoption of Mandatory Biometric Updates (MBU) among children, aiming to improve access to services. The initiative includes waiving MBU charges and using behavioral interventions to address logistical and awareness barriers.
Overview The Unique Identification Authority of India (UIDAI) is partnering with Behavioural Insights Limited (BIT) to enhance the adoption of Mandatory Biometric Update (MBU) among children. This initiative aims to improve access to vital services by ensuring timely biometric updates in Aadhaar for children aged 5 and 15 . Key Developments Partnership: UIDAI has partnered with Behavioural Insights Limited (BIT) to address behavioural, logistical, and awareness-related barriers to MBU. Objective: To increase MBU in Aadhaar for 5 and 15 -year-olds, ensuring seamless access to services and benefits. Interventions: Tailored behavioural interventions will be designed, tested, and implemented to encourage Aadhaar MBU updates. Charge Waiver: UIDAI has waived all charges for MBU for children, effective from 1 October 2025 , for a period of one year . Expected Benefit: The waiver is expected to benefit around 6 crore children. Statements Bhuvnesh Kumar, CEO UIDAI , stated, “When technology is aligned with human behaviour, digital identity evolves from a purely technical process into a more seamless, trustworthy, and empowering experience. Through this MoU, we hope to achieve this effect.” Rachel Coyle, CEO of BIT , underlined that a new evidence-based understanding of human behaviour can boost updates of Aadhaar and help Aadhaar number holders get access to crucial public services. UPSC Relevance This initiative is relevant to GS2: Government Policies and Interventions , focusing on the use of technology and behavioral insights to improve the effectiveness of government programs. It also touches upon GS3: Science and Technology , specifically the application of biometric technology for identification and service delivery. Important Facts Aadhaar Enrollment: Once enrolled in Aadhaar, a child needs to update biometrics (fingerprint, iris, and photo) at age 5 and again at age 15 . UIDAI Efforts: UIDAI has been making continuous efforts to enhance MBU adoption among the target groups. Pro-People Measure: UIDAI has waived off all charges for MBU for the 7-15 age group.
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Key Insight

UIDAI waives fees and uses behavioural science to push biometric updates for 5‑ and 15‑year‑olds.

Key Facts

  1. UIDAI partnered with Behavioural Insights Ltd (BIT) to boost Mandatory Biometric Update (MBU) for children aged 5 and 15.
  2. All charges for MBU for children will be waived from 1 Oct 2025 for one year, benefitting approx. 6 crore kids.
  3. Biometric updates (fingerprint, iris, photo) are mandatory at ages 5 and 15 to keep Aadhaar records current.
  4. Behavioural interventions will be designed, piloted and rolled out to overcome awareness and logistical barriers.
  5. The initiative aligns with GS‑2 (government policies & e‑governance) and GS‑3 (technology for service delivery).

Background

Aadhaar, the world’s largest biometric ID system, requires periodic updates to ensure accurate identification. Low uptake of MBU among children hampers access to subsidies, education schemes and health benefits, prompting UIDAI to use behavioural science to improve compliance.

UPSC Syllabus

  • GS2 — Governance, transparency, accountability and e-governance

Mains Angle

This development can be discussed in GS‑2 (e‑governance, policy implementation) or GS‑3 (technology for inclusive service delivery) while answering questions on improving public‑service delivery through behavioural insights.

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Prelims
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Mains
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Overview

Full Article

Overview

The Unique Identification Authority of India (UIDAI) is partnering with Behavioural Insights Limited (BIT) to enhance the adoption of Mandatory Biometric Update (MBU) among children. This initiative aims to improve access to vital services by ensuring timely biometric updates in Aadhaar for children aged 5 and 15.

Key Developments

  • Partnership: UIDAI has partnered with Behavioural Insights Limited (BIT) to address behavioural, logistical, and awareness-related barriers to MBU.
  • Objective: To increase MBU in Aadhaar for 5 and 15-year-olds, ensuring seamless access to services and benefits.
  • Interventions: Tailored behavioural interventions will be designed, tested, and implemented to encourage Aadhaar MBU updates.
  • Charge Waiver: UIDAI has waived all charges for MBU for children, effective from 1 October 2025, for a period of one year.
  • Expected Benefit: The waiver is expected to benefit around 6 crore children.

Statements

Bhuvnesh Kumar, CEO UIDAI, stated, “When technology is aligned with human behaviour, digital identity evolves from a purely technical process into a more seamless, trustworthy, and empowering experience. Through this MoU, we hope to achieve this effect.”

Rachel Coyle, CEO of BIT, underlined that a new evidence-based understanding of human behaviour can boost updates of Aadhaar and help Aadhaar number holders get access to crucial public services.

Exam Relevance

This initiative is relevant to GS2: Government Policies and Interventions, focusing on the use of technology and behavioral insights to improve the effectiveness of government programs. It also touches upon GS3: Science and Technology, specifically the application of biometric technology for identification and service delivery.

Important Facts

  • Aadhaar Enrollment: Once enrolled in Aadhaar, a child needs to update biometrics (fingerprint, iris, and photo) at age 5 and again at age 15.
  • UIDAI Efforts: UIDAI has been making continuous efforts to enhance MBU adoption among the target groups.
  • Pro-People Measure: UIDAI has waived off all charges for MBU for the 7-15 age group.
Read Original

UIDAI waives fees and uses behavioural science to push biometric updates for 5‑ and 15‑year‑olds.

Key Facts

  1. UIDAI partnered with Behavioural Insights Ltd (BIT) to boost Mandatory Biometric Update (MBU) for children aged 5 and 15.
  2. All charges for MBU for children will be waived from 1 Oct 2025 for one year, benefitting approx. 6 crore kids.
  3. Biometric updates (fingerprint, iris, photo) are mandatory at ages 5 and 15 to keep Aadhaar records current.
  4. Behavioural interventions will be designed, piloted and rolled out to overcome awareness and logistical barriers.
  5. The initiative aligns with GS‑2 (government policies & e‑governance) and GS‑3 (technology for service delivery).

Background & Context

Aadhaar, the world’s largest biometric ID system, requires periodic updates to ensure accurate identification. Low uptake of MBU among children hampers access to subsidies, education schemes and health benefits, prompting UIDAI to use behavioural science to improve compliance.

UPSC Syllabus Connections

GS2•Governance, transparency, accountability and e-governance

Mains Answer Angle

This development can be discussed in GS‑2 (e‑governance, policy implementation) or GS‑3 (technology for inclusive service delivery) while answering questions on improving public‑service delivery through behavioural insights.

Analysis

Prelims Facts (Factual Knowledge)

  1. UIDAI's role in Aadhaar management.
  2. Age milestones for mandatory biometric updates (5 and 15 years).
  3. Partnership with Behavioural Insights Ltd.
  4. Duration of the MBU charge waiver (one year).
  5. Number of children expected to benefit from the MBU charge waiver (6 crore).

Mains Angles (Analytical Discussion)

  1. Discuss the significance of Aadhaar in ensuring access to services and benefits for children.
  2. Analyze the role of behavioral insights in improving the effectiveness of government programs.
  3. Evaluate the challenges and opportunities associated with biometric identification systems in India.
  4. Critically examine the ethical considerations surrounding the collection and use of biometric data, especially for children.

Essay Themes (Critical Thinking)

The role of technology in promoting social inclusion and welfare.

Ethical considerations in the use of biometric data for governance.

Behavioral economics and its application in public policy.

Related PYQs

No related PYQs linked to this article yet.

Practice Questions

GS2
Easy
Prelims MCQ

UIDAI's behavioural‑insight partnership for MBU

1 marks
4 keywords
GS2
Medium
Mains Short Answer

Impact of biometric updates on welfare access

5 marks
5 keywords
GS2
Hard
Mains Essay

Behavioural economics in public‑policy implementation

20 marks
7 keywords
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