Intensified Mission Indradhanush 3.0

✦Key Features

• Implemented in two rounds across 250 districts/urban areas.
• Focus on children up to 2 years of age and pregnant women.
• Targeting hard-to-reach populations, including migrants and those in remote areas.
• Vaccines covered for 12 vaccine-preventable diseases (DPT, Polio, TB, Hep B, Measles, Rubella, JE, Rotavirus, PCV, Hib).
• Enhanced focus on urban and peri-urban areas with low immunization coverage.

✓Eligibility Criteria

• Children up to 2 years of age who have missed doses or are partially vaccinated.
• Pregnant women who have missed their routine vaccinations.
• Beneficiaries residing in identified low-coverage districts and urban areas.

★Benefits

• Protection against 12 vaccine-preventable diseases.
• Improved child survival rates and reduced child morbidity.
• Enhanced maternal health and reduced maternal mortality related to preventable diseases.
• Contribution to achieving Sustainable Development Goal 3 (Good Health and Well-being).

▶Application Process

• Identification of eligible beneficiaries by ASHA workers and ANMs during household surveys.
• Mobilization of beneficiaries to designated vaccination sites (fixed or outreach sessions).
• Verification of eligibility and vaccination history.
• Administration of required vaccine doses by trained health personnel.
• Recording of vaccination status on MCP cards and digital platforms.

₹ Budget Allocation

Integrated into the budget for the Universal Immunization Programme (UIP) under the National Health Mission (NHM).

Funding Ratio (Centre:State): Funded under National Health Mission (60:40 for general states)

Historical Context

Launched in February 2021 as a 15-day campaign in 250 districts across 29 States/UTs to reach children and pregnant women who missed their doses during COVID-19.

Sub-Schemes

Challenges

• Vaccine hesitancy in specific urban pockets and rural belts
• Accurately tracking migratory populations and 'headcount' in urban slums
• Fatigue of frontline workers (ASHAs) due to multiple health campaigns
• Cold chain maintenance in remote and difficult terrains
• Data discrepancies between physical records and digital portals

Reforms & Recommendations

• Transitioning from campaign mode to a robust digital-led routine immunization (U-WIN)
• Strengthening localized communication strategies to combat vaccine hesitancy
• Integrating immunization with nutrition and sanitation awareness

Performance Statistics

SDG Linkages

Constitutional Backing

Technology Used

Success Stories

Key Takeaways

• Focus on 250 pre-identified districts/urban areas
• Targets children under 2 and pregnant women
• Mission mode approach: 15-day intensive rounds
• Focus on reaching the 'unreached' and 'last mile'

Convergence Schemes

• National Health Mission (NHM)
• ICDS (Integrated Child Development Services)
• Poshan Abhiyaan
• U-WIN (Digital Platform for Vaccination)

Sector Tags