About the Scheme
JSY promotes institutional delivery among pregnant women especially in low-performing states by providing cash assistance. Launched April 12, 2005 under NHM. Cash incentive: ₹1,400 rural BPL + ₹600 ASHA incentive; ₹1,000 urban BPL. 1+ crore beneficiaries/year. Institutional delivery rate rose from 38% (2005) to 89%+ (2021). MMR declined from 254 (2004-06) to 97 (2018-20).
Target Beneficiaries: Pregnant women from BPL families; special focus on 10 Low Performing States
Key Features
- Cash incentive: ₹1,400 rural BPL + ₹300 transport + ₹600 ASHA; ₹1,000 urban BPL
- 1+ crore beneficiaries annually; institutional delivery rate up from 38% (2005) to 89%+ (2021)
- Focused on 10 Low Performing States (LPS): UP, UK, Bihar, Jharkhand, MP, Chhattisgarh, Assam, Rajasthan, Odisha, J&K
- ASHA accompanies woman to facility and gets incentive too
- MMR declined from 254 (2004-06) to 97 (2018-20) — JSY a key contributor
- Part of NHM; implemented through ASHAs, ANMs, PHCs
- Conditional cash transfer: payment only on institutional delivery