Global initiative for sustainable lifestyle changes to combat climate change. Launched jointly by PM Modi and UN Secretary-General. Promotes individual actions for environmental protection.
Target Beneficiaries: All global citizens adopting sustainable lifestyle. Focus on creating "Pro-Planet People" through Reduce, Reuse, Recycle practices.
Implementing Agency: Ministry of Environment, Forest and Climate Change (MoEFCC), Government of India, in collaboration with various state governments, local bodies, NGOs, and international organizations.
Integrated funding through existing environmental programs - no separate allocation
Funding Ratio (Centre:State): Primarily awareness-driven; funded through MoEFCC and convergence with other sectoral budgets.
GS Paper: GS3
Syllabus Tags
Introduced by PM Modi at COP26 (Glasgow) in 2021. Formally launched with UN Secretary-General at Kevadia, Gujarat in 2022.