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ODOP identifies and promotes one unique product per district to foster local economic development, preserve heritage crafts, and create employment. Launched by UP in 2018; nationalized by DPIIT in 2020 as part of Make in India. 761 ODOP products identified across all districts of India. Integrated with e-commerce and export promotion.
Target Beneficiaries: Artisans, craftspeople, small businesses, local manufacturers in all 761 districts
Implementing Agency: Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, in collaboration with State Governments and District Administrations.
1000
Funding Ratio (Centre:State): State-led with Central support through CSS components (varies by converging scheme)
GS Paper: GS3
Syllabus Tags
Originally launched by the Uttar Pradesh government in 2018; adopted nationally by DPIIT in 2020.
Establishment of specialized marketplaces for ODOP and GI products.
Metric
1102
Source: DPIIT
Metric
761
Source: Ministry of Commerce
ODOP is a paradigm shift from mass production to 'production by the masses'. By identifying district-specific competitive advantages, it leverages the 'Glocal' strategy—local heritage for global markets. While it has successfully brought GI-tagged products into the limelight, challenges like inadequate cold chains for perishable ODOP items and fragmented MSME clusters persist. The scheme's recent merger with 'Districts as Export Hubs' adds a crucial trade dimension, but market linkage beyond government fairs remains a bottleneck for small artisans.
How does the 'One District One Product' (ODOP) scheme aim to transform rural India into an export powerhouse? Discuss with examples.
Keywords: 'Vocal for Local', 'Unity Mall', 'Export Diversification', 'GI Tagging'. Use examples: Blue Pottery from Jaipur, Kala Namak Rice from Siddharthnagar. It addresses regional imbalances and promotes the 'Make in India' initiative at the grassroots level.