About the Scheme
ODOP identifies and promotes one unique product per district to foster local economic development, preserve heritage crafts, and create employment. Launched by UP in 2018; nationalized by DPIIT in 2020 as part of Make in India. 761 ODOP products identified across all districts of India. Integrated with e-commerce and export promotion.
Target Beneficiaries: Artisans, craftspeople, small businesses, local manufacturers in all 761 districts
Implementing Agency: Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, in collaboration with State Governments and District Administrations.
Key Features
- 761 ODOP products identified across all districts of India (one per district)
- Promotes traditional crafts: Lucknow chikankari, Varanasi silk, Agra leather, Mysore silk, Tiruppur knitwear
- GI (Geographical Indication) tagging for ODOP products to protect authenticity
- Integration with GeM portal, Amazon, Flipkart for digital marketplace access
- ODOP store at Delhi's Connaught Place and international airports for showcase
- Export promotion: ODOP products promoted at India International Trade Fairs
- DPIIT manages national implementation; originated from UP's successful state model