ODOP identifies and promotes one unique product per district to foster local economic development, preserve heritage crafts, and create employment. Launched by UP in 2018; nationalized by DPIIT in 2020 as part of Make in India. 761 ODOP products identified across all districts of India. Integrated with e-commerce and export promotion.
Target Beneficiaries: Artisans, craftspeople, small businesses, local manufacturers in all 761 districts
Implementing Agency: Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, in collaboration with State Governments and District Administrations.
1000
Funding Ratio (Centre:State): State-led with Central support through CSS components (varies by converging scheme)
GS Paper: GS3
Syllabus Tags
Originally launched by the Uttar Pradesh government in 2018; adopted nationally by DPIIT in 2020.