One Nation One Fertilizer (PMBJP — Pradhan Mantri Bhartiya Jan Urvarak Pariyojana)

✦Key Features

• All subsidised fertilizers sold as Bharat brand: Bharat Urea, Bharat DAP, Bharat MOP, Bharat NPK
• 2/3rd of bag: PMBJP logo + Bharat brand; 1/3rd for manufacturer branding
• Effective from October 2, 2022 (Gandhi Jayanti) — same bag design across all companies
• Prevents diversion, adulteration, and black market as all bags look identical
• Subsidy: ₹1.6+ lakh crore/year from government to keep fertilizer prices low
• Part of One Nation One series: One Nation One Ration Card, One Nation One Fertilizer
• DBT (Direct Benefit Transfer) to companies via POS-linked sales at retail outlets

✓Eligibility Criteria

• All fertilizer manufacturing companies and marketing entities operating in India.
• Fertilizer retailers and distributors registered under the Integrated Fertilizer Management System.
• Farmers across all States and Union Territories who purchase subsidized fertilizers.

★Benefits

• Standardization of fertilizer quality and branding across the country to prevent farmer confusion.
• Reduction in high freight subsidies by eliminating cross-country movement of different brands.
• Ensured availability of fertilizers at uniform prices throughout the country.
• Systemic outcome of improved logistics efficiency in the distribution of soil nutrients.

▶Application Process

• Fertilizer companies must adopt the 'Bharat' brand name for all subsidized fertilizers like Urea, DAP, and NPK.
• Manufacturers must print the Pradhanmantri Bhartiya Janurvarak Pariyojana logo on two-thirds of the fertilizer bag.
• The Ministry monitors compliance through the Integrated Fertilizer Management System (iFMS) portal.
• Companies must update their inventory and sales data on the DBT (Direct Benefit Transfer) portal for subsidy claims.

₹ Budget Allocation

500

Funding Ratio (Centre:State): 100% Central Sector (Subsidy based)

Historical Context

Launched on October 2, 2022, to streamline the complex fertilizer market where multiple brands of the same chemical composition confused farmers and created logistical hurdles.