About the Scheme
ONOF mandates all subsidized fertilizers be sold under a single Bharat brand regardless of manufacturing company. Launched October 2, 2022. Bharat Urea, Bharat DAP, Bharat MOP, Bharat NPK. Two-thirds of bag shows Bharat brand + PMBJP logo; one-third for company branding. Reduces cross-movement of fertilizers; ensures affordability and prevents black marketing.
Target Beneficiaries: 14 crore+ farmers and agricultural consumers; all fertilizer manufacturers
Key Features
- All subsidised fertilizers sold as Bharat brand: Bharat Urea, Bharat DAP, Bharat MOP, Bharat NPK
- 2/3rd of bag: PMBJP logo + Bharat brand; 1/3rd for manufacturer branding
- Effective from October 2, 2022 (Gandhi Jayanti) — same bag design across all companies
- Prevents diversion, adulteration, and black market as all bags look identical
- Subsidy: ₹1.6+ lakh crore/year from government to keep fertilizer prices low
- Part of One Nation One series: One Nation One Ration Card, One Nation One Fertilizer
- DBT (Direct Benefit Transfer) to companies via POS-linked sales at retail outlets