A flagship scheme by the Government of India aimed at making quality generic medicines available at affordable prices to all, especially the poor and disadvantaged, through exclusive retail outlets called 'Pradhan Mantri Bhartiya Janaushadhi Kendras (PMBJKs)'.
Target Beneficiaries: 14 crore citizens (all Indians, especially poor and economically weaker sections) accessing quality generic medicines at 50-90% lower prices through 12,616 PMBJP Kendras with special focus on women (35% shops), SC/ST, disabled, and ex-servicemen
Implementing Agency: Bureau of Pharma PSUs of India (BPPI) under the Department of Pharmaceuticals, Ministry of Chemicals & Fertilizers.
Significant and continually increasing allocation to expand reach, product basket, and promotional activities, managed by the Department of Pharmaceuticals.
Funding Ratio (Centre:State): 100% Central Sector Scheme; Grants for setting up stores (up to INR 5 Lakh).
GS Paper: GS2
Syllabus Tags
Originally launched in 2008 as Jan Aushadhi Scheme; revamped and renamed PMBJP in 2015-16 to provide more impetus.