PMJJBY is a renewable life insurance scheme offering ₹2 lakh coverage on death from any cause at just ₹436/year premium. Launched June 1, 2015. 23.63 crore cumulative enrollments (Apr 2025). ₹18,398 crore paid in claims for 9.19 lakh deaths. Available to bank account holders aged 18-50.
Target Beneficiaries: 23.63 crore cumulative enrollments (Apr 2025); ₹18,397.92 crore paid for 9.19 lakh claims; 53% women; 74% rural beneficiaries
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Funding Ratio (Centre:State): Self-funded via premium payments; Government facilitates implementation via PSBs and LIC.
GS Paper: GS3
Syllabus Tags
Launched on May 9, 2015, in Kolkata to replace the Janashree Bima Yojana and Aam Aadmi Bima Yojana which had low penetration and high administrative costs.
Metric
23.63 crore
Source: PIB / Ministry of Finance
Metric
₹18,398 crore
Source: PIB / Ministry of Finance
PMJJBY represents a paradigm shift from 'passive welfare' to 'active social security' by leveraging the JAM (Jan Dhan, Aadhaar, Mobile) trinity. While it has successfully brought millions into the formal insurance net, its biggest critique lies in the low 'persistence rate' where beneficiaries fail to maintain sufficient bank balances for auto-renewal. The 2022 premium hike from ₹330 to ₹436 improved the viability for insurers but tested the price elasticity of the bottom-of-the-pyramid segment. Its success is contingent on simplifying the claim settlement process which currently suffers from document-heavy requirements that often deter grieving families.
Analyze the role of PMJJBY in creating a formal social safety net for the unorganized workforce in India.
PMJJBY serves as a cornerstone of India's social safety net. Use it to discuss 'Universal Social Security' (GS3), 'Financial Inclusion' (GS3), or 'Welfare State' (GS2). Key keywords: Financial cushion, low-cost life cover, Jan Suraksha, risk mitigation for the unorganized sector. Use it to highlight how life insurance penetration in India is moving beyond the middle-class urban demographic.