About the Scheme
A sub-scheme under the Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM) launched in 2016, aimed at supporting rural poor to come out of poverty by setting up their own enterprises. It focuses on promoting non-farm enterprises in rural areas.
Target Beneficiaries: 5 lakh rural poor households (75% women entrepreneurs, 82% from SC/ST/OBC categories) through SHG members and families setting up non-farm sector enterprises across 205 blocks in 160 districts
Implementing Agency: Ministry of Rural Development, Government of India through State Rural Livelihood Missions (SRLMs) and National Rural Livelihoods Mission (NRLM).
Key Features
- Promotes non-farm enterprises in rural areas, fostering local economic development.
- Leverages the existing network of Self-Help Groups (SHGs) under DAY-NRLM for outreach and implementation.
- Provides financial support through a Community Enterprise Fund (CEF) and facilitates linkages with banks for credit.
- Offers business management and technical advisory services through trained Community Resource Persons-Enterprise Promotion (CRP-EP).
- Focuses on building local community cadres to provide sustained support for enterprise promotion and management.