About the Scheme
USTTAD preserves and promotes traditional arts and crafts of minority communities by upgrading skills of master craftsmen and artisans. Launched 2015. Covers: Zari-Zardozi, Chikankari, Bidriware, Meenakari, Khatamband, Sozni, Pashmina, Kani Shawl, Kashmiri Carpet. Provides training, certification, and market linkage. Companion scheme to Seekho Aur Kamao.
Target Beneficiaries: Minority artisans and craftspeople; traditional craft communities
Key Features
- Covers traditional crafts: Zari-Zardozi, Chikankari, Bidriware, Meenakari, Khatamband, Sozni, Pashmina, Kani Shawl
- Training by master craftsmen (Ustad) to apprentices (Shagird)
- Certification: National Skill Qualification Framework (NSQF) aligned
- Market linkage: e-commerce platforms, craft fairs, exhibitions
- Companion to Seekho Aur Kamao; both under Ministry of Minority Affairs
- Preserves GI-tagged minority crafts from extinction