Overview Following a tragic incident in Indore where seven people died due to contaminated water, Madhya Pradesh Chief Minister Mohan Yadav has launched the state-wide 'Swachh Jal Abhiyan' (Clean Water Campaign) on January 10, 2026 . The campaign aims to ensure the supply of safe drinking water to every citizen in both rural and urban areas. This initiative underscores the government's commitment to addressing water contamination issues and improving public health. Key Developments Launch of Swachh Jal Abhiyan: The campaign was officially launched on January 10, 2026 , by CM Mohan Yadav . Campaign Phases: The initiative will be conducted in two phases: the first from January 10 to February 28 , and the second from March 1 to March 31 . Jal Sunwai: As part of the campaign, 'Jal Sunwai' (water grievance hearings) will be organized to address drinking water-related issues of citizens. Helpline Number: A dedicated helpline number, 181 , has been established to register drinking water-related complaints. Technological Monitoring: The campaign includes cleaning of water purification units and drinking water storage tanks, with monitoring through a GIS-based mapping application . UPSC Relevance This initiative is highly relevant for the UPSC Civil Services Exam, particularly for GS Paper 2 (Governance, Government Policies) and GS Paper 3 (Infrastructure, Science and Technology) . It highlights the importance of government policies in ensuring public health and the role of technology in improving infrastructure and service delivery. The focus on grievance redressal mechanisms also aligns with the principles of transparency and accountability in governance. Detailed Components of the Campaign Water Quality Testing: Regular testing of drinking water quality is mandated, with alternative arrangements to be made immediately if contamination is detected. Leakage Repair: Prompt repair of all pipeline leakages to ensure safe drinking water from a public health perspective. GIS Mapping: Mapping of water and sewage pipelines on GIS platforms to identify interconnection points and check for leakages, including through robotic inspection. Complaint Redressal: Applications related to drinking water problems will be resolved within a stipulated time frame, and applicants will be informed accordingly. Public Awareness: Continuous public awareness activities will be conducted through various media to educate citizens about water conservation and safety. Key Figures and Participants Mohan Yadav: Chief Minister of Madhya Pradesh, who launched the campaign. Kailash Vijayvargiya: MP Urban Development Minister, whose constituency was affected by the water contamination tragedy. Sanjay Dubey: Additional Chief Secretary for Urban Development and Housing, who made a presentation on water security, conservation, and grievance redressal. Mayors, district panchayat presidents, divisional commissioners, collectors, municipal commissioners, CEOs of district panchayats, and public representatives from urban and rural areas participated in the meeting via video conferencing. Important Facts The Swachh Jal Abhiyan was launched in response to a diarrhoea outbreak in Indore's Bhagirathpura area . The campaign emphasizes the responsibility of urban local bodies in ensuring safe drinking water supply. The government has made special arrangements to register drinking water-related complaints on the helpline number 181 . The campaign includes cleaning of all water purification units and drinking water storage tanks, with monitoring through a GIS-based mapping application .