Overview

The Ministry of Women and Child Development has announced a new toll-free helpline number, 1515, for the POSHAN (Prime Minister’s Overarching Scheme for Holistic Nourishment) and Pradhan Mantri Matru Vandana Yojana (PMMVY) schemes. This new number will be active from 1st November 2025, replacing the existing number 14408. The initiative aims to improve accessibility and ease of recall for citizens seeking support under these schemes.

Key Developments

New Helpline Number: 1515
Effective Date: 1st November 2025
Replaced Number: 14408
Schemes Covered: POSHAN and PMMVY

Background on POSHAN and PMMVY

POSHAN Abhiyaan (National Nutrition Mission) aims to improve the nutritional status of children, pregnant women, and lactating mothers. It focuses on convergence, behavioral change, and monitoring to reduce stunting, wasting, and anemia.

Pradhan Mantri Matru Vandana Yojana (PMMVY) is a maternity benefit program providing conditional cash transfers to pregnant women and lactating mothers for improved health and nutrition.

Transition Period

During the transition, users may experience a brief period where both numbers are functional. If callers are unable to connect to the new number 1515, they are advised to continue using the old number 14408 until the integration is complete.

UPSC Relevance

This announcement is relevant to GS2 (Government Policies and Interventions for Development in various sectors and Issues relating to development and management of Social Sector/Services relating to Health, Education, Human Resources). It highlights the government's efforts to improve the accessibility and effectiveness of welfare schemes related to women and child development.

Important Facts

The new helpline serves as a single point of contact for queries, information, and support related to POSHAN and PMMVY.
The Ministry of Women and Child Development is committed to ensuring smooth communication and uninterrupted support for all beneficiaries across the country.
The change aims to simplify recall and improve accessibility for beneficiaries.

Ministry of Women and Child Development announces New Helpline Number for POSHAN and PMMVY

Key Points

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