Overview The State government of Kerala is actively intervening in the market to control rising commodity prices, according to Minister for Animal Husbandry and Dairy Development J. Chinchurani . This initiative includes the Supplyco Christmas-New Year Fair 2025 , inaugurated at the Asramam ground on Tuesday. The government aims to distribute essential goods, including rice and groceries, without price hikes. Key Developments Subsidized Rice: Up to 20 kg of rice per person at a subsidized rate of ₹25 a kg . Discounted Essentials: Other essentials such as oil, sugar, Milma ghee , and special food kits will also be available at discounted prices. Fair Duration: The fair will be open until January 1, 2026 . Product Discounts: Special discounts for more than 280 products , with branded daily essentials sold at 5% to 50% discount. Special Kit: A special kit containing 12 items is priced at ₹500 and includes cake, sugar, tea, payasam mix, Sabari appam powder, and various spices. Additional Discounts: A discount of ₹50 via a special coupon is available when purchasing subsidy items to the tune of ₹1,000 . Petrol Offer: Those purchasing petrol from Supplyco -owned pumps will receive a ₹50 gift coupon. UPSC Relevance This initiative is relevant to GS2 (Government Policies and Interventions) and GS3 (Economy, Food Security) . It demonstrates the government's efforts to ensure food security and control inflation through market intervention. Understanding such initiatives is crucial for Mains answers related to government policies and their impact on the economy and society. Important Facts Fair Inauguration: Inaugurated on Tuesday at Asramam ground . Rice Subsidy: 20 kg of rice at ₹25/kg . Special Kit Price: ₹500 for 12 items . Product Range: Discounts on over 280 products . Discount Coupon: ₹50 off on purchases above ₹1,000 . Petrol Benefit: ₹50 gift coupon for Supplyco petrol purchasers.