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With ‘Green Diwali’ Campaign, WWF-India EIACP Programme Centre inspires Citizens towards a Swachh, Shubh and Green Diwali under Mission LiFE — UPSC Current Affairs | October 20, 2025
With ‘Green Diwali’ Campaign, WWF-India EIACP Programme Centre inspires Citizens towards a Swachh, Shubh and Green Diwali under Mission LiFE
The article discusses WWF-India's 'Green Diwali' campaign under Mission LiFE, promoting sustainable practices during Diwali and aligning with SDGs 12 and 13. It highlights the importance of individual responsibility and awareness campaigns in achieving environmental goals.
Ministry of Environment, Forest and Climate Change With ‘Green Diwali’ Campaign, WWF-India EIACP Programme Centre inspires Citizens towards a Swachh, Shubh and Green Diwali under Mission LiFE Posted On: 20 OCT 2025 4:53PM by PIB Delhi WWF-India’s Programme Centre – Resource Partner (PC-RP), supported by the Union Ministry of Environment, Forest and Climate Change, reaffirmed commitment to ‘Mission LiFE’ by promoting a conscious and sustainable celebration of a Swachh, Shubh and Green Diwali. Building on the success of its flagship campaign, ‘Breath of Change – Clean Air, Blue Skies’, which engaged over 2,00,000 citizens across Delhi through 25 awareness programmes, the Centre continues its efforts to integrate environmental values into cultural celebrations. (https://www.pib.gov.in/PressReleasePage.aspx?PRID=2166202) This Diwali, WWF EIACP (Environmental Information, Awareness, Capacity Building and Livelihood Programme) inaugurated a striking ‘Breathable Art’ installation in Rohini, symbolising community-led action for clean air and a pollution-free future. (https://www.pib.gov.in/PressReleasePage.aspx?PRID=2176411) In alignment with the ethos of Mission LiFE, WWF EIACP urged citizens to adopt eco-friendly practices during Diwali. These include: - Replacing plastic decorations with biodegradable or upcycled materials, - Creating rangoli using natural ingredients like rice flour, flower petals, and turmeric, - Choosing LED lights, solar lanterns, or traditional diyas to save energy, - Supporting locally made gifts and products to reduce carbon footprint, - Avoiding single-use plastics and minimising festive waste. Through its ‘Green Diwali’ Campaign, WWF EIACP aims to foster a sense of shared environmental responsibility. By making conscious choices, individuals can help safeguard both the environment and public health, while upholding the spirit of celebration. This initiative also reinforces India’s dedication to global climate goals, particularly SDG 12 (Responsible Consumption and Production) and SDG 13 (Climate Action). WWF EIACP invites all citizens to take a pledge for a ‘clean, green, and plastic-free Diwali’, a festival that brings light not just to our homes, but to the planet as a whole. ***** VM (Release ID: 2181012)
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Overview

Full Article

Ministry of Environment, Forest and Climate Change With ‘Green Diwali’ Campaign, WWF-India EIACP Programme Centre inspires Citizens towards a Swachh, Shubh and Green Diwali under Mission LiFE Posted On: 20 OCT 2025 4:53PM by PIB Delhi WWF-India’s Programme Centre – Resource Partner (PC-RP), supported by the Union Ministry of Environment, Forest and Climate Change, reaffirmed commitment to ‘Mission LiFE’ by promoting a conscious and sustainable celebration of a Swachh, Shubh and Green Diwali. Building on the success of its flagship campaign, ‘Breath of Change – Clean Air, Blue Skies’, which engaged over 2,00,000 citizens across Delhi through 25 awareness programmes, the Centre continues its efforts to integrate environmental values into cultural celebrations. (https://www.pib.gov.in/PressReleasePage.aspx?PRID=2166202) This Diwali, WWF EIACP (Environmental Information, Awareness, Capacity Building and Livelihood Programme) inaugurated a striking ‘Breathable Art’ installation in Rohini, symbolising community-led action for clean air and a pollution-free future. (https://www.pib.gov.in/PressReleasePage.aspx?PRID=2176411) In alignment with the ethos of Mission LiFE, WWF EIACP urged citizens to adopt eco-friendly practices during Diwali. These include: - Replacing plastic decorations with biodegradable or upcycled materials, - Creating rangoli using natural ingredients like rice flour, flower petals, and turmeric, - Choosing LED lights, solar lanterns, or traditional diyas to save energy, - Supporting locally made gifts and products to reduce carbon footprint, - Avoiding single-use plastics and minimising festive waste. Through its ‘Green Diwali’ Campaign, WWF EIACP aims to foster a sense of shared environmental responsibility. By making conscious choices, individuals can help safeguard both the environment and public health, while upholding the spirit of celebration. This initiative also reinforces India’s dedication to global climate goals, particularly SDG 12 (Responsible Consumption and Production) and SDG 13 (Climate Action). WWF EIACP invites all citizens to take a pledge for a ‘clean, green, and plastic-free Diwali’, a festival that brings light not just to our homes, but to the planet as a whole. ***** VM (Release ID: 2181012)
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Analysis

Prelims Facts (Factual Knowledge)

  1. WWF-India EIACP Programme Centre is supported by the Union Ministry of Environment, Forest and Climate Change.
  2. Mission LiFE promotes sustainable lifestyles.
  3. SDG 12 relates to Responsible Consumption and Production.
  4. SDG 13 relates to Climate Action.
  5. 'Breath of Change' campaign focused on clean air.
  6. EIACP full form: Environmental Information, Awareness, Capacity Building and Livelihood Programme

Mains Angles (Analytical Discussion)

  1. Discuss the role of individual behavior change in achieving India's climate goals, referencing the Mission LiFE initiative.
  2. Analyze the effectiveness of awareness campaigns in promoting sustainable practices during festivals.
  3. Evaluate the role of organizations like WWF-India in supporting government initiatives for environmental protection.
  4. How can traditional practices be integrated with modern solutions to promote sustainable consumption and production (SDG 12)?
  5. Critically examine the impact of cultural events on environmental sustainability.

Essay Themes (Critical Thinking)

The role of individual responsibility in environmental conservation.

Sustainable lifestyles as a key to climate action.

The intersection of culture and environmental sustainability.

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