I&B Ministry approves 26% increase in rates for advertisements in print media

Key Points

1. The I&B Ministry approved a 26% increase in advertisement rates for print media.
2. The rate for black and white advertisements has been enhanced from ₹47.40 to ₹59.68 per sq.cm for one lakh copies.
3. The Central Bureau of Communication (CBC) is the nodal agency for government publicity campaigns.
4. The 9th Rate Structure Committee was constituted on November 11, 2021, to revise advertisement rates.
5. The Committee submitted its recommendations on September 23, 2023.
6. The last revision of advertisement rates was on January 9, 2019, based on the 8th Rate Structure Committee's recommendations.